The Long Tail cover
  1. Introduction
  2. iTunes Killed The Radio Star
  3. The 98 Percent Rule
  4. How Technology Is Turning Mass Markets Into Millions Of Niches
  5. The End Of The Hit Parade
  6. Long Tails Everywhere
  7. Make It, Get It Out There, And Help Me Find It
  8. The Wikipedia Phenomenon
  9. Lonely Island
  10. The Ants Have Megaphones. What Are They Saying?
  11. The Wal-Mart Effect
  12. We Are Entering An Era Of Unprecedented Choice. And That's A Good Thing
  13. What's It Like To Live In A Long Tail World?
  14. Video After Television
  15. eBay - How Far Can The Niche Revolution Reach?
  16. Coda: Tomorrow's Tail
  17. Exclusive: The Latest On The Long Tail

This site contains edited extracts from Chris Anderson's acclaimed business book The Long Tail, published in the U.K. by Random House.

The ideas from this book have spread quickly beyond just the web - and are now part of the very way we look at business and culture in the 21st century.

We urge you to read and share these ideas under the Creative Commons terms below.

(You could also just buy the book )

Creative Commons License
This work is licensed under a Creative Commons Attribution - Noncommercial - No Derivative Works 3.0 License.

An Apt Studio site.

Read Chris Anderson's Long Tail Blog

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YouTube - The Distribution Channel Of Choice

By Spring 2006, users were uploading 100,000 videos a day to YouTube and viewers were watching around 100 million clips daily, either on the site itself or in "embedded" YouTube players on third party sites such as blogs.

That's five million hours of video watching a day, which put YouTube at about the viewership of a medium-sized TV network. No wonder that Google bought the company in late 2006 for $1.65 billion.

Today Google Video and YouTube have become the distribution channel of choice for not just the Long Tail of contend producers but also studios and networks trying to reach a new audience.

Broadcast networks can make Google Video a storefront for their archives, or just a place to host teasers of upcoming shows. It’s already becoming a resource for the Indian diaspora, which can now find Hindi shows that are only broadcast on the subcontinent (legality: suspect). And indie filmmakers can now find out if anyone wants to pay $12 (or $3 for a day pass) to watch their masterpieces.

Not having distribution is no longer an excuse for obscurity.

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‘Read this brilliant and timely book if you want to get a look at the future of business’
Eric Schmidt, CEO, Google

‘The natural successor to the “tipping point” in the field of big business ideas’
Guardian

"The ideas in this book are going to be talked about for the next ten years... get a copy now. It's worth it." Seth Godin

The Long Tail is now available in paperback. You can buy direct from Random House UK, Amazon.co.uk and Waterstones, or find it in any good bookstore.

Read more about The Long Tail

The Long Tail cover