This site contains edited extracts from Chris Anderson's acclaimed business book The Long Tail, published in the U.K. by Random House.

The ideas from this book have spread quickly beyond just the web - and are now part of the very way we look at business and culture in the 21st century.

We urge you to read and share these ideas under the Creative Commons terms below.

(You could also just buy the book )

This work is licensed under a Creative Commons Attribution - Noncommercial - No Derivative Works 3.0 License.

An Apt Studio site.

Read Chris Anderson's Long Tail Blog

Downloads

All of the following files are made freely available under the Creative Commons terms covering the rest of the site.

Hi-Def Long Tail promo (50 MB, QuickTime)
Produced by Apt Studio for Random House. Directed by Hoss Gifford. Music by Nick Moore / Linkwood Productions

Exclusive PDF extracts. (PDF, 1.2MB)
The full introduction and chapter one of The Long Tail.

Promo source files Maya, Illustrator, After Effects (3.3 MB)
Download the graphical and audio source files used in the promo to hack and slash, and turn it into something completely different.

‘Read this brilliant and timely book if you want to get a look at the future of business’
Eric Schmidt, CEO, Google

‘The natural successor to the “tipping point” in the field of big business ideas’
Guardian

"The ideas in this book are going to be talked about for the next ten years... get a copy now. It's worth it." Seth Godin

The Long Tail is now available in paperback. You can buy direct from Random House UK, Amazon.co.uk and Waterstones, or find it in any good bookstore.