This site contains edited extracts from Chris Anderson's acclaimed business book The Long Tail, published in the U.K. by Random House.
The ideas from this book have spread quickly beyond just the web - and are now part of the very way we look at business and culture in the 21st century.
We urge you to read and share these ideas under the Creative Commons terms below.
(You could also just buy the book )
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work is licensed under a
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An Apt Studio site.
Buy the Long Tail
‘A brilliant and important book – as i-intelligent as it is e-entertaining’ The Times
You can now purchase The Long Tail in paperback from any of the following outlets:
Random House website
Waterstones website
Amazon.co.uk
Amazon.com
Praise for The Long Tail
‘Anyone who cares about media – indeed, anyone who cares about our society and where it’s going – must read this book’
Rob Glaser, CEO Real Networks
‘The Long Tail is a rare achievement: it takes something seemingly familiar – the realm of buying and selling – and makes us think about it in a completely new way. This is a remarkably smart book, and also a refreshingly optimistic look at the new rules of a world in which everyone can find something different to enjoy’
James Suroweicki, author of The Wisdom of Crowds
‘Though technologists and bloggers chuckle at how every business presentation now has to have its long-tail section, most are envious of Mr Anderson, whose brainwave quickly became the most fashionable business idea around’
The Economist
‘The Big Idea of 2006’
GQ
'…This book should be read by anyone who wants to understand the social and economic implications of the internet.' Frances Cairncross , Prospect
‘The natural successor to the “tipping point” in the field of big business ideas’
Guardian
'[Anderson's] background enables him to weave the languages of economics, technology and hip modern culture into a highly readable narrative, zapping casually from one product field to the next and reflecting entertainingly on the nuances and niches between them… I strongly recommend this one to anyone who wants to understand how economics is changing.' Martin Vander Weyer, The Sunday Telegraph
‘Each year produces a book that captures the Zeitgeist. This year Chris Anderson’s THE LONG TAIL has helped to reinterpret our world’ The Times
‘A smart, timely and oddly inspiring book’ Time Out
‘Read this brilliant and timely book if you want to get a look at the future of business’
Eric Schmidt, CEO, Google
‘The natural successor to the “tipping point” in the field of big business ideas’
Guardian
"The ideas in this book are going to be talked about for the next ten years... get a copy now. It's worth it." Seth Godin
The Long Tail is now available in paperback. You can buy direct from Random House UK, Amazon.co.uk and Waterstones, or find it in any good bookstore.
Read more about The Long Tail