The most important book you will read this year.
'Each year produces a book that captures the Zeitgeist... This year Chris Anderson's The Long Tail has helped to reinterpret our world'
The Times
The Long Tail is revolutionising the way we live. Find out why the future of culture and business lies in a global network devoid of bestsellers, blockbusters and hits.
A cutting edge two-minute audio and visual feast revealing the ground-breaking theory of the most talked about business idea of the year.
Get your hands on The Business Book of the Year. The Long Tail is now available in paperback .
Buy direct from Random House UK, Amazon.co.uk and Waterstones
'The Long Tail is a rare achievement: it takes something seemingly familiar – the realm of buying and selling – and makes us think about it in a completely new way... a remarkably smart book'
James Suroweicki, author of The Wisdom of Crowds
‘The natural successor to "The Tipping Point” in the field of big business ideas’
Guardian
‘All writers are in search of the Big Idea. A Big Idea has to matter. Truly Big Ideas are the rarest of phenomena, and when I first came upon Chris Anderson's The Long Tail last year, I knew this was one'
Malcolm Gladwell